Skip to content


Adidas creates brand-led statement stores featuring luminaires designed and manufactured by Hacel Lighting.

Designed to bring an interactive retail experience, the unique stores give consumers the opportunity to experience the entire breadth and depth of the Adidas brand in a sports performance led environment. A dynamic setting required luminaires to reflect the customer’s expectations of quality, superior sporting attire and level of service. A range of inspired luminaires by Hacel were specified to offer form and functionality, whilst blending effortlessly into the overall design of Adidas stores.